Branding is a key element to connect your business with your patrons. In our technology driven society, in order to compete in the online space, custom branded content needs to be developed and strategy executed to connect with your ambassadors.
COMPONENTS OF BRAND DEVELOPMENT & EXECUTION:
- Defining the product or service and the specific brand promises and company mission
- In-depth market research to understand the industry space, user behavior, unique positioning and demographics
- Develop a creative brief to guide art production
- Define brand identity: logo, fonts, colors and guidelines
- Create and execute branded content for specific platforms:
- Website Content
- Advertising Placement
- Digital Strategy
- SEO Optimization & Ads
- Social Media Content
- Blog Content
- Branded Product Development
- Outreach & PR Strategy
- Plan a multi-layered brand launch through timing new content with an experiential marketing component
- Manage budget with strategic investment in areas with a high measure of return
- Understanding and managing sensitive timelines based on content demands of consumers and platforms
